Are the DMA taking the piss?
Seriously?
Do you get those mailings too? The ones they send out advertising their shitty conferences?
This lot - the self-proclaimed voice of the industry - don't half send out rank mailings. You'd think, as the voice of the industry, they would send us stuff that made creatives green with jealously; which made us awestruck of the possibilities of our profession.
Instead they send out the worst puns and visual metaphors imaginable - sharpen up your skills (picture of a pencil sharpener), mobile marketing conference (picture of a child's mobile), be the best you can be (picture of George Best's rotting corpse), that kind of thing.
And I think the designers get bonuses for Johnson boxes too.
There is absolutely no need for them being this shit. They are their own client, after all. So the only logical conclusion is that the self-proclaimed voice of the industry is actually TAKING THE PISS out of people working in creative departments.
"Here Mr Copywriter, this is the kind of shit YOU do!"
"Hello Mr Art Director, we think you are a CUNT!"
Honestly. Put a bit of effort in it. Your mailings fucking blow and you're embarrasing us.
Seriously?
Do you get those mailings too? The ones they send out advertising their shitty conferences?
This lot - the self-proclaimed voice of the industry - don't half send out rank mailings. You'd think, as the voice of the industry, they would send us stuff that made creatives green with jealously; which made us awestruck of the possibilities of our profession.
Instead they send out the worst puns and visual metaphors imaginable - sharpen up your skills (picture of a pencil sharpener), mobile marketing conference (picture of a child's mobile), be the best you can be (picture of George Best's rotting corpse), that kind of thing.
And I think the designers get bonuses for Johnson boxes too.
There is absolutely no need for them being this shit. They are their own client, after all. So the only logical conclusion is that the self-proclaimed voice of the industry is actually TAKING THE PISS out of people working in creative departments.
"Here Mr Copywriter, this is the kind of shit YOU do!"
"Hello Mr Art Director, we think you are a CUNT!"
Honestly. Put a bit of effort in it. Your mailings fucking blow and you're embarrasing us.
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