Every now and then, some the terms we use make me laugh.
Today it's "call to action."
When you analyse that, it's a pretty lofty term.
"And now the call to action....where I assemble the masses under my rallying cry and send them inspired towards the telephone or internet."
Mark Antony. Now he was a man who could execute a call to action, at least according to Willy the Bard.
Henry V too.
Does Fat Bob the Freelancer join these illustrious demagogues when he writes "so don't delay call this fucking number now. Or, if you prefer, visit our website, at twat.com"?
Hardly.
"Call to action."
God, we take ourselves so seriously.
Today it's "call to action."
When you analyse that, it's a pretty lofty term.
"And now the call to action....where I assemble the masses under my rallying cry and send them inspired towards the telephone or internet."
Mark Antony. Now he was a man who could execute a call to action, at least according to Willy the Bard.
Henry V too.
Does Fat Bob the Freelancer join these illustrious demagogues when he writes "so don't delay call this fucking number now. Or, if you prefer, visit our website, at twat.com"?
Hardly.
"Call to action."
God, we take ourselves so seriously.
Posts
4 comments:
I hear you. I hear a lot of "Click here now" or "Buy today". I'm trying to persuade some of my colleagues to say "Buy today...or tomorrow if today is not good for you"
Interesting.
It would probably work too, until it became another cliché
Those are the kind of details that should be second nature to ever marketeer in my opinion: experiment with the basics.
Don't say 'Dear Mr Smith'...say 'What's happeing, Terry?'
call to action?
that's nothing...
what about 'endorsement device' or 'value story' – both used by retards posing as clients.
stef, "value story"?
what the fuck is that? do you have to make Dr Evil style finger gestures when you say that?
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