I'm always amused by the idea that time is commensurate with volume.
If something is simple. Then it shouldn't take very long.
Not long ago I had someone trying to book in a half hour of my time to come up with a strapline for a new client.
They said "It's just a strapline."
Just a strapline.
Like 'Just do it'. Or 'Never Knowingly Undersold'. Or 'Every little helps.'
Just a strapline.
Those are only three words in each of those examples. So I can't imagine they took very long at all.
I think we should apply this volume- to-time-spent ratio to other aspects of life.
For example, your child's name. It's only a word. So it should take you, what, five minutes to come up with?
James. There we go. Job done.
All these months people spend thinking about their child's name ... the name their child will live with for the rest of their life ... is just inefficient.
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2 comments:
here you go, make yourself a quick million quid, write a book called "an idiots guide to baby names".
on each page just have a different name. split it into three sections, one for boys, one for girls and one for stupid fucks who want a misspelt stupid name no one else has.
brilliant eh?
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