Monday, March 24, 2008

Good copywriting

I'm curious

Is there any other profession where a client will pay so much for a service that they really don't want?

Answers on a bangtail to the usual address.
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1 comment:

Paul Dervan said...

hi, i honestly believe that many (most) clients don't know what it takes to write good copy. actually i sometimes think lots of agencies don't either.

and of course, the more time you spend on it, the fewer words you'll end up with...

March 29, 2008 at 12:29 PM

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